What is

Diaper Rash?

Diaper rash is one of the most common dermatological
conditions of early childhood. It is a rash that develops on
the skin in the diaper covered area(buttocks, perianal
region, inner thighs). Most children experience a diaper rash
sometime during their diaper-wearing phase.
It is also known as Irritant Diaper Dermatitis.

Causes

& Symptoms

Causes

The primary cause of diaper rash is prolonged and increased exposure to wetness/moisture on the skin. Other contributing factors are:

The closed environment created by the diaper, which increases warmth and moisture
Chafing from friction or rubbing against diapers
Prolonged contact of the skin with urine, faeces or both.

Certain enzymes in stool irritate the skin which can cause redness and rashes in diaper area. If baby has diarrhea, problem of diaper rashes becomes more common.

Symptoms

Diaper rash symptoms:

Redness of skin
Bumps on skin
Dryness or peeling/scaling of the skin

Understanding

Science

Closed environment created by the diaper

Diapers are usually snug fitting. This reduces ventilation to diaper area which causes baby’s skin to become warmer and moist. Excessive moisture in the skin makes it more easily penetrated by irritants and more vulnerable to swelling.

Friction

Friction between snugly fitting diaper and baby’s tender skin causes redness and irritation.

Contact with urine and faeces

The enzymes in faeces (protease and lipase) may irritate baby’s tender skin.. Urine further irritates the diaper area. As urine breaks down, it releases ammonia. This causes the pH of the skin to rise and weakens skin’s protective barrier. This makes the area more prone for infections.

Solution

Unlike moisturising creams that get absorbed quickly, a diaper rash cream should not get absorbed. If the diaper rash cream gets absorbed quickly by skin, it is unable to form a protective layer and thus slows down the healing process.

Applying a thick layer of barrier cream protects the skin by creating a more optimal environment to allow the skin to heal by minimizing contact with urine and faeces. It also helps prevent friction from the diaper. Apply a thick layer of a zinc oxide diaper rash treatment, such as Caladryl Diaper Cream at each diaper change to soothe and protect your baby’s irritated skin.

Advantages of

Caladryl Diaper Cream

When your baby has diaper rash, you want to make him/her feel better fast?

Caladryl Diaper Cream, starts acting 2 TIMES FASTER¹ than ordinary creams which means less pain for your baby.

How does it work 2 times faster?

It has higher quantity^*2 of zinc oxide that helps heal the diaper rash quicker.

Why is it suitable for your baby?

It contains Olive oil and Glycerine which is known to be mild and gentle on baby's skin.

97%³ of mothers also believe that on regular usage, Caladryl Diaper Cream helps prevent the rash from recurring.

¹As per Ipsos Consumer research
²As compared to other leading brands in India
³As per Ipsos Consumer research

Usage Instructions:

One key step to healing diaper rash is keeping the area clean and dry. Once you have finished
cleaning the diaper area your baby’s bottom, pat it dry (no rubbing!) before applying a thick layer of
Caladryl Diaper Cream.

Apply liberally on and around the diaper rash to form a thick layer.

Apply the cream at least 2-3 times a day or every time the diaper is changed (whichever is higher).

FAQs

What You Should Know About Diaper Rashes:

Diaper rashes are very common in babies.
Often caused by prolong exposure to wetness/moisture, not cleaning urine
and stool off the skin soon enough.
Stool content enzymes which are strong irritants to the skin.

Here's some care advice that should help.

Change More Often:
Change diapers frequently to prevent skin contact with urine and stool.
You may want to get up once during the night to change the diaper.

Contact Us

Piramal Enterprises Ltd.

2nd Floor, Agastya Corporate Park
Opp. Fire Brigade, Kamani Junction
L.B.S. Marg, Kurla (West), Mumbai – 400070
Email: consumercare@piramal.com
Customer Care: 1800-229-898